Use a House Portrait to Promote Your Business "Every house has a story ... A house portrait helps you tell it."

For: Jean Steinhardt, Illustrator, P.O. Box 56462, Houston, TX 77256-6462

Contact: Jean Steinhardt, (713) 521-5914 (jsteinha@swbell.net)

FOR IMMEDIATE RELEASE

DATELINE: Houston, Texas, June 1, 2001

ART FOR BUSINESS’ SAKE: USE A HOUSE PORTRAIT TO HOME IN ON YOUR COMPETITIVE EDGE

Are you the owner of a small business casting about for an image to help promote your business? You may have to look no further than the building that houses your business. Attorneys, doctors, therapists, accountants, hair stylists, bed and breakfast proprietors, and any other business that operates out of an attractive, renovated older home can benefit from a truly distinctive approach to proclaiming their competitive edge.

Use a house portrait to convey the warmth and attention to detail that characterize your dealings with your clients. A professionally drawn portrait of your place of business can convey these qualities more quickly than any other means.

Realtor Bryan K. Williams recognizes this. His firm commissioned a drawing of the charmingly renovated two story home that houses his ColdwellBanker / Swilley-Hudson brokerage. He then had a graphic artist design a large post card based on the house portrait. Periodically, he updates the new listings on the back of the post card and mails a batch of them to people on his mailing list.

It is an eye-catcher. People receiving the post card tend to hang onto it, resisting the automatic impulse to trash promotional material. They are more likely to take the time to read the listings on the back of the card. Consequently, Bryan’s brokerage is more likely to stick in their mind.

House portraits are surprisingly inexpensive. Jean Steinhardt, for example, who has specialized in the genre for almost 20 years, charges as low as $200.00 for a pen and ink rendering of a house. His technique is especially well-suited to bring out the warmth and comfort of a home … just the sort of feelings you want your clients to have toward you.

Jean’s web site (http://www.jeansteinhardt.com) showcases a number of drawings he has made over the years. It also provides additional information on uses and prices of house portraits.

For more information, please contact::

Jean Steinhardt, Artist
(713) 521-5914
email: jsteinha@swbell.net