Home Sweet Logo

Of course, your company has a logo. But does your family? Use of a family logo on notices of family council meetings or family reunions can help rally your relatives.

A portrait of your family's ancestral home can be a compelling family logo, notes Houston artist Jean Steinhardt. Here are some suggestions from Steinhardt on how to use the image:

Put the logo on all correspondence leading up to the event, including reminder notices, invitations and planning memos
Post the image on a family website
Plan to present the original artwork to an honored relative
Print the logo on souvenirs like mugs, T-shirts or greeting cards

A house portrait can also be used as your company logo to emphasize that it's a family business. For more information, see www.jeansteinhardt.com.

In: Family Business, Autumn 2004, p. 59

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Copyright 2010 Jean Steinhardt (email: HousePortraits@JeanSteinhardt.com)
http://www.jeansteinhardt.com/familybu.htm: revised -- 15 March 2010