Home Sweet
Logo
Of course, your company has a logo. But does your family? Use of a
family logo on notices of family council meetings or family reunions can
help rally your relatives.
A portrait of your family's ancestral home can be a compelling family
logo, notes Houston artist Jean Steinhardt. Here are some suggestions
from Steinhardt on how to use the image:
Put the logo on all correspondence leading up to the event, including
reminder notices, invitations and planning memos
Post the image on a family website
Plan to present the original artwork to an honored relative
Print the logo on souvenirs like mugs, T-shirts or greeting cards
A house portrait can also be used as your company logo to emphasize that
it's a family business. For more information, see www.jeansteinhardt.com.
In: Family Business, Autumn 2004, p. 59
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