For: Jean Steinhardt, Illustrator, P.O. Box 56462, Houston, TX 77256-6462
Contact: Jean Steinhardt, (713) 521-5914 (HousePortraits@JeanSteinhardt.com)
THE ENRON ANTIDOTE: HOW TO USE A HOUSE PORTRAIT TO BENEFIT FROM THE ENRON EFFECT
Enron, that once mighty marketer, has fallen with a thud that has left quivering many another large corporation. It has left the public questioning the integrity of many of today’s big businesses.
As a small business owner, you can exploit this skepticism to promote your services and products. Your message to potential customers can be, in effect, “We aren’t Enron …aren’t you glad?”
How can you accomplish this objective? Start with a good logo. There is no more important element for marketing your business. If you don’t have a logo, get one.
And not just any logo. Get a logo that tells your potential customers at a glance that your business is designed to provide them what they need.
How do you determine what your logo should be? Many small businesses need look no farther than the building that houses the business. Real estate brokerages, law practices, accounting practices, beauty parlors, day care centers, restaurants, bed and breakfast establishments, psychotherapy practices … many of these businesses operate out of charming older homes. The sight of a home-turned-business inspires a sense of trust in many prospective clients.
Use this to your advantage. Incorporate an image of your place of business in your logo. Commission a house portrait of your building to serve as the foundation for your marketing effort. At a glance, current and potential clients will know that yours is a small business that takes seriously the care of its customers. Use the friendly image of your building to attract people to your service.
A house portrait is a drawing of someone's home or place of business. When rendered with skill and sensitivity, it evokes fond memories and dreams of future happiness. It is more than an architectural rendering ... it is a character study.
House portraits are surprisingly inexpensive. Jean
Steinhardt, for example, who has specialized in the genre for almost 20 years,
charges as low as $200.00 for a pen and ink rendering of a house. His technique
is especially well-suited to bring out the warmth and comfort of a home or place
of business … just the sort of feelings you want your clients to have toward
Jean’s web site (http://www.jeansteinhardt.com/house.htm) showcases a number of drawings he has made over the years. It also provides additional information on uses and prices of house portraits.
Once you have a logo, use it on everything that the public will see. Use it on letterhead, envelopes, greeting cards, business cards, invoices, mailing labels and web sites.
You might also want to visit the following sites for ideas on how to use your logo:
[NOTE: the artist has no business relationship with any of the companies listed above]
For more information, please contact::
JEAN STEINHARDT, ILLUSTRATOR
P.O. Box 56462
Houston, TX 77256-6462
Phone: (713) 521-5914